Daily Diet: Design Your Own Cereal

Who would have thought that words “artisanal” and “cereal” would be used in the same sentence? None other than the brilliant marketing minds behind Me & Goji, a custom blender of artisanal cereal. This company takes America’s favorite breakfast food and spins it into hand-mixed, customer-designed cereal combinations, based on your likes and dislikes, nutritional needs, and they do so in an eco-conscious way.The brainchild of two college athletes, Adam and Alexander chose to establish a new way of thinking about cereal by focusing on the individual and using the highest quality, all-natural and certified organic products. They believe that your cereal should be as uniquely composed as you are; ingredients should naturally change with seasons or even moods; and that nature’s healthiest foods make for some of nature’s tastiest combinations without processing or additives.

Me & Goji allows you to create your own cereal (hot or cold) or granola. You start with a base, the foundation of your mix. You have your choice of nine bases, ranging from flakes, hoops and squares to oats, muesli and granola. Then you begin to enhance your cereal mix with healthy ingredients like wheat germ, multi-grain flakes, chocolate chips—20 choices in total. Moving on you can add dried fruit (14 options) and then nuts and seeds (16 options).

Once you have blended up your mix you can personalize your “cereal capsule” with a name and optional photo ($2.99 extra). Your cereal tube will also come complete with a Nutrition Facts label, detailing servings size, calories per serving, fat, cholesterol, sodium, etc. You can save your customized blend for use in the future.

In addition, there are 18 pre-conceived cereal mixes, from faves to functionals, kid’s mixes and specialty granolas. Right now they are featuring a Holiday Mix, a flax and flaked cereal which includes dried cranberries, cinnamon, cocoa almonds and coconut.  These mixes are prepared to order, and buyers are provided with nutrition facts for each of the prepared mixes.

While the final product is definitely pricier than anything you will find at your local supermarket, it’s a boon for those that require gluten-free products or have nut allergies, as you can design a cereal to meet your needs. And it would make a great gift, with a personalized name and picture.